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Dentsu Aegis acquires PR firm Perfect Relations

Livemint:  September 19, 2016

New Delhi: Dentsu Aegis Network has announced the acquisition of public relations (PR) firm in India Perfect Relations Group which will continue to retain its branding.

The acquisition further strengthens Dentsu Aegis Network’s overall communications offering in the Indian market.

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering services including corporate reputation management, brand and marketing communications, media management and crisis management. The group comprises Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz. Its clients include Coca-Cola, Nokia, Airtel and Honda among others.

Joining the Dentsu Aegis leadership team are group’s managing director Dilip Cherian and chief executive officer (CEO) of Perfect Relations Group Pradeep (Bobby) Kewalramani, who will report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “The PR segment in India is forecast to grow at double digits annually and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market. With Perfect Relations Group’s strong quality management and established digital capabilities, we are well positioned to support our clients in an increasingly convergent environment in the country.”

Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia, added, “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India and the expertise that they bring will strengthen our offering.”

Dilip Cherian, managing director of Perfect Relations Group and Pradeep (Bobby) Kewalramani, CEO of Perfect Relations Group, jointly stated, “In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network. A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level.”

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. The network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists.

In India, Dentsu Aegis Network is supported through its global network brands namely Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG and Amnet along with the Dentsu branded agencies—Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult and Fountainhead

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.