Indian Economy News

Emerging markets will account for 60% of digital universe by 2017

New Delhi: EMC has announced the results of the EMC Digital Universe study, which the company has been conducting in collaboration with IDC. This year's study, titled "The Digital Universe of Opportunities: Rich Data and the increasing value of Internet of Things", reveals that the digital universe in India is nearly doubling in size every two years, and will multiply 9-fold between 2013-2020.

The study also estimates that the digital universe in India will grow from 326 exabytes currently to 2.8 zetabytes by 2020. Two-thirds of this digital universe is created by consumers and enterprises facilitate almost 89 per cent of the digital universe.

The study reveals that there are 187 billion internet connected or internet capable devices across the world as of now. Out of these, 14 billion devices are already talking to each other and this number is expected to double in the next 5-6 years. By 2020, there will be 32 billion devices talking to each other and having their own IP addresses.

Citing mobility as a key driver of this digital universe, Jaideep Mehta, VP and Country GM, IDC India said that the average Indian household is creating enough data to fill up 65 iPhones (32GB) and this will jump to 318 iPhones by 2020. India is expected to double its share in this digital universe- from 3 per cent in 2010 to 6 per cent in 2020.

However, more than 50 per cent of the digital universe in India is in need of better protection. Organizations based in India are more likely to have experienced data loss or systems downtime within the past year, when compared to APAC and Japan.

Rajesh Janey, President, EMC India and SAARC said that the Internet of Things will create new opportunities for Indian businesses. New business models, decisions based on real time data, diversification of revenue streams, deploying intelligent operations and global visibilities are some of the opportunities that he identified. However, Indian businesses will need to up their game in the digital space and actively invest in analytics and talent.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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