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MINI Cooper S launched in India

The Times of India:  March 17, 2015

Chennai: BMW India on Monday launched the new MINI Cooper S at an exclusive driving event at Aamby Valley in Pune on Monday.

The formidable beast under its shining bonnet -- the new MINI TwinPower Turbo engine -- offers an entirely new understanding of driving dynamics.

The new MINI Cooper S is available at MINI dealerships across India as a CBU (completely built-up) unit from Monday onwards.

Philipp von Sahr, president, BMW Group India, said, "MINI never stops to surprise you. Just when you thought we could not possibly make the new MINI any more exciting, we did exactly that. MINIs have always had a knack for speed and agility and the new MINI Cooper S takes that passion even further. The powerful MINI TwinPower Turbo four cylinder engine takes the classic MINI go-kart feeling to new heights as it revels in the mind-blowing force of increased power and acceleration. The new MINI Cooper S is furiously fun and ready to dominate the Indian streets like never before."

The new MINI TwinPower Turbo engines make the new MINI faster and lighter on fuel. Bustling beneath the bonnet of the new MINI Cooper S is the mighty 4-cylinder MINI TwinPower Turbo petrol engine delivering 280 Nm torque.

Developed from scratch for the new MINI, it injects the MINI Cooper S with 141 kW / 189 hp of pure unadulterated driving thrill. The MINI Cooper S is quick and only needs 6.7 seconds to hit 100 km/hr and its top speed is 233 km/h.

The all India ex-showroom price of the new MINI Cooper S is Rs 34,65,000.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

x IBEF : India Brand Equity Foundation