NDTV Convergence inks pact with Taboola

New Delhi: NDTV Convergence, the digital arm of New Delhi Television Limited (NDTV) that owns and operates the group's digital properties, on Wednesday, signed a deal with content discovery platform Taboola.

The deal is expected to cost Rs 90-100 crore ($13-15million) for NDTV over the course of three years, based on traffic projections across web and mobile.

During this period, Taboola would power content recommendations to NDTV's audience. It would serve as an exclusive, multi-platform content discovery partner across NDTV's digital properties.

In addition to providing advertisers with an option to target premium NDTV audience through native content marketing, Taboola would also work with NDTV to increase user engagement. Vikram Chandra, group chief executive and executive director, NDTV, said while television would remain at the core of the business, digital content and e-commerce would be the other two pillars.

This deal is part of the group's plan to strengthen digital content monetisation.

Suparna Singh, CEO and Managing Editor, NDTV Convergence, said, "As always, we aim to be on the cutting edge and this partnership gives us a new and unique way to monetise our growing audience across platforms."

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.