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Paperboat drinks starts second manufacturing facility in Mysuru

The Times of India:  March 16, 2015

Bengaluru: Paperboat drinks has operationalized its second manufacturing plant in Mysuru, Karnataka, which is expected to boost the company's production capacity and strengthen its distribution in south and west India.

With a daily production capacity of 220 bottles per minute in phase I of its operations, the new plant will increase the company's monthly capacity to about 10 million packs a month.

Neeraj Kakkar, founder - chief executive officer, Hector Beverages Pvt. Ltd., said, "Karnataka is a favourable destination for businesses. The availability of land and raw materials such as high quality coconut to package coconut water in its purest form motivated us to set-up our second plant in Mysore.

He added, "Putting together our learnings from the Manesar plant, we have designed this facility in a way it offers the scope to scale as we grow, which was a challenge in our first facility. We see the Mysuru facility supporting us to strengthen our distribution and supply in Southern and Western parts of the country."

The Mysuru plant will help the company to expand its presence to Chennai, Mumbai, Pune and Hyderabad this year, as it looks to scale overall operations to 50 cities in a year's time.

"The company has aggressive growth plans and aims to build its brand through new product launches, exploring newer geographies, improving distribution and also by identifying new-age channels to make these products available anywhere," said Kakkar.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

x IBEF : India Brand Equity Foundation