Spices Board India to go global through retail outlets

Kochi: The Spices Board India has decided to sell around 30 of the choicest spices and value added products globally under the brand names ‘Spices India’ and ‘Flavourit’. These products will be sold by opening premium retail outlets abroad in partnership with private investors. These stalls will help Spices Board India to gain access to additional international markets and also promote the popularity of Indian spices abroad, as per Spices Board chairman Mr A. Jayathilak. Flavourit Spice Trading Ltd (FSTL), a Spices Board enterprise, has invited prospective investors to take up franchises for 'Spices India' signature stalls in foreign markets. Currently, FSTL is offering three different franchisee operating models - COFO (Company-Owned, Franchise-Operated), FOFO (Franchise-Owned, Franchise-Operated) and SIS (Shop-in-Shop) retail concept wherein retail stores share a dedicated space for Spices Board products. Apart from whole spices, the store also has a line of lifestyle and personal care products such as beauty creams, clearness oils, bathing bars, shower gels and shampoos - all flavoured with spices.

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