Indian Economy News

Telecom operators investing in cloud strategy to bring innovative services and products: IBM

New Delhi: Indian telecom operators are now aggressively investing in cloud strategy to bring innovative services and products to the market while looking to implement data analytics to get more revenue from subscribers, technology major IBM has said.

"They (mobile phone operators) have realised that their investment in cloud strategy will be very useful for their overall service portfolio," Suhas Bhide, executive, Global Delivery, India, at IBM, told ET. "We have telecom clients who are innovating in one space and disrupting in another space, leveraging the cloud technology."

For instance, European telcos have started innovative services line 'Gaming on Demand', wherein the gaming structure is on a cloud and a user can play it through a remote control by paying a subscription. Bhide said such innovative offerings open up a new revenue model. "There are a few telcos in Europe who have done this, and we are expecting the trend to come to India soon," he said.

IBM is currently working with all telcos operating in India in the cloud space. On the solutions side, IBM is providing its Smart Cloud Orchestrator, which is the cloud aggregation solution, to some of the leading telcos in the country, Bhide said without naming the telcos.

He said one of the telcos was looking to use Smart Cloud Orchestrator along with Smart Cloud Infrastructure, which is offered to small and mid-sized businesses. "This will enhance the back office, improve collaboration and productivity," he said. The company recently launched BlueMix in India, a free platform that it is offering to start-ups to develop and host mobile applications within minutes.

Bhide said telcos can also leverage this platform to bring out innovative application and services, as it offers greater speed and responsiveness. BlueMix is an open-standard, cloud-based platform for building, managing and running apps of all types, be it web, mobile, big data or new smart devices.

Besides the cloud, IBM is in active talks with India's telecom operators for implementing data analytics tools to help service providers get more revenue out of existing customers. Bhide, however, did not share details of the same.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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