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Trident ties up with French brand Elle Decor to launch high end home textiles

Livemint:  July 04, 2016

Barnala: Punjab based Trident Group has tied up with France based Lagardere Active Group, to launch an exclusive range of home textiles under the renowned French lifestyle brand ELLE DECOR in India, which is also related to fashion magazine, ELLE.

"ELLE DECOR products are sold in 80 countries worldwide. The ELLE DECOR collection has been launched in India with a premium range of bed and bath linen under various collections.

Abhishek Gupta, CEO, Trident Group in a statement here on Sunday said, "We are excited to work with the ELLE DECOR team and to add this prestigious French brand to our portfolio. The creative play of global colors, tones and patterns onto luxurious fabrics makes this collection extremely elegant and opulent. In the next 3 years, we foresee ELLE DECOR to offer high quality products with international styling."

He added that Trident is looking at strengthening its portfolio in the premium segment of the Bed and Bath Linen with launch of ELLE DECOR brand. These products will be available across India through leading retail chains and home furnishing stores.

The partnership facilitated by License Works, the specialist corporate brand licensing agency. Rishabh Singla, Managing Partner at License Works said, "We are delighted to welcome such a significant player as Trident to the ELLE DECOR licensing programme.

Camille Thelu, Deputy Director, Lagardere Active Enterprises EMEA & India, added "We are excited to be working with the Trident Group for our foray into this important category in the Indian market. ELLE DECOR is the reference in the interior design world and the launch of bed and bath products in India is a natural fit. India is a fast growing market and we will gradually expand our offering to include the complete range of home decor and furnishings."

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.