Daimler Chrysler started out with one model – the Mercedes E Class – in 1995. Over the past 7-8 years, it has introduced most of the global range of products in India. While the E, C and S Class passenger cars are assembled in India, other models are imported as completely built units (CBUs) and retailed in India. The retail network consists of 12 dealerships, with 15 showrooms and 24 service stations spread across key markets in India.

The company has its assembly facility in Pune, Maharashtra.The plant has been certified for ISO 9002 and TS 16949 compliance, and has been rated the 'Best Manufacturing Plant' outside Germany in DaimlerChrysler worldwide, four times.The company has been profitable for the last five years.