ICI looks at India as a huge potential market, due to the increasing purchasing power of consumers and the rapid growth in the market. Currently, India contributes 2 per cent of the global turnover of the company but is one of the fastest growing markets.

The company has a strong understanding of the Indian market. Realising that India is not a homogeneous market, ICI India has set up local manufacturing plants at different locations. ICI has its Textile Research & Technology centre in India. The centre leverages textile-based knowledge and growth in textile industry in India.

ICI’s focus continues to be on the fast growing, high potential domestic market, the company is looking at developing India as a manufacturing base for a few selected products.