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August 08, 2006

India Brand Equity Foundation (IBEF) commissioned KPMG to undertake a study to capture the experiences of German companies in India.

A useful guideline for MNCs seeking to enter India, this report synthesises the insights and strategies of top German companies with an established presence in India.

India is a large and growing market. More than 80 per cent of the companies stated that India is a large market with significant growth potential.

India is emerging as a global manufacturing hub

65 per cent of the manufacturing companies included as part of the study have established manufacturing facilities in India and 30 per cent are planning to setup a manufacturing base in the near future.

India is a services hub

German companies in India have successfully leveraged the advantages that India offers to set up R&D facilities and Business Process Outsourcing (BPO) operations.

Future Outlook

German companies are positive about the future outlook of India and plan to strengthen their presence here. Their plans are in line with the role they envisage India to play in their global strategy.

Executive Summary Executive Summary Size: 953 kb

List of German Companies in India

Abicor Binzel Adidas Marketing Baerlocher Additives
Bajaj Allianz Basf Baumuller
Bayer Beiersdorf Bosch Group
Braun Medical Burgmann Carl Bechem
Carl Zeiss Daimler Chrysler DHL Express
DMG Durr Fichtner
Henkel Kluber Lubrication Knorr Bremse
Lahmeyer International Lapp Pharmaplan
Schuler Steag Encotec Stollberg
Suspa Pneumatics Wurth Zeppelin Mobile Systems
Zwick Roell


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