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IBEF presents an enriched, enhanced India Now magazine with more features, analysis and wider coverage. This special issue of the magazine 'The Big Online Bazaar' talks about the Indian consumer cyberspace as the new hangout for window shopping.

It's an online festival in India for consumers, sellers, investors and all other stakeholders connected to the e-commerce space as the market is forecast to grow sevenfold by 2020. From kitchen knives to cars, Indians from Kolhapur to Kolkata, Kinnaur to Kanyakumari are logging on for the instant gratification of hassle-free online buying. As the e-commerce market reinvents new paradigms to suit its customers’ varied tastes, it scripts an e-gateway to unprecedented success.