IBEF presents an enriched, enhanced India Now magazine with more features, analysis and wider coverage. In this special issue of the magazine 'Join India. Lead the World.' which talks about Brand India at the annual meeting of the World Economic Forum (WEF). India Brand Equity Foundation (IBEF) brought the warmth of India to Davos by way of the India Adda – which emerged as the hub for conversations on India during the Annual Meeting of the WEF 2013.
India beckons the world with its unique opportunities offering the largest and most talented workforce for industry, R&D capabilities rivalling the best in the world, a varied consumer market that is ripe for all categories of products and innovations, and an environment that promotes enterprise...Join India to Lead.
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