Following in its nation campaign - India Everywhere and Experience India, both launched at Davos over the last years, IBEF has now prepared an Experience Indian Healthcare brand kit. IBEF is now engaging in nation branding to sectoral branding. The development of the Experience Indian Healthcare brand kit is its first foray into the sectoral category.

'Experience Indian Healthcare' Logo

The 'Experience Indian Healthcare' logo symbolises the Indian Health and Wellbeing industry's spread across the globe. The blue colour captures the spirit of industry and entrepreneurship. The figure captures the essence of a vibrant and cheerful team of professionals who spread the magic of healing.

The 'Experience Indian Healthcare' logo was inaugurated in the presence of Dr. Anbumani Ramadoss, Honourable Union Health Minister, Ministry of Health and Family Welfare, on 12 November 2007, at the CII 4th India Health Summit.

The Experience Indian Healthcare brand kit was launched by Mr Kamal Nath, Honourable Minister for Commerce and Industry, at the CII 4th India Health Summit on 13 Nov 2007.

The Experience Indian Healthcare brand kit comprises:

• An Experience Indian Healthcare report
• A brand Healthcare film
• A lapel pin, which is the brand identity for Indian Healthcare

The Experience Indian Healthcare report provides an overview (including trends and opportunities for business partnerships) of the Indian healthcare sector. Moving beyond the medical tourism advantage, the report highlights the Indian acumen, technological advances and innovations, expertise as well as the India advantage of competitive costs that the healthcare sector offers. It provides an overview of the services that India truly delivers across the healthcare spectrum from heart care to eye care, from hip to knee replacements or in the field of advanced stem cell research.

The Experience Indian Healthcare film captivatingly showcases the changing and the new global face of the Indian healthcare sector as well as the soaring opportunities for business partnerships that the sector offers. It provides a panoramic view of the new trends emerging in the sector along with the tangible positives, specially India's vast talent pool, R&D expertise, that foreign companies can leverage to tap the immense business opportunity that the sector represents. Indian healthcare has arrived and represents a mature case for showcasing to the world - the India healthcare brand, which is well-calibrated and showcased in the film.

This film is intended for the healthcare industry to promote the India Brand identity, specially in its various interactions with international audiences.

Subscription offer includes the cost of the report, the film and lapel pin, and the transaction cost from our offices to your desk.

Order your Experience Indian Healthcare brand kit