India Now - page 48

I NNOVAT I ON CORNE R
B R I C K WO R K I N D I A
46
FEBRUARY-MARCH 2015
|
Brickwork India pioneered the concept of
Remote Executive Assistant and Virtual
Office, a knowledge outsourcing suite of
solutions and services. In the process it has
set new benchmarks in the BPO industry and
made the world take notice.
BY SANGITA THAKUR VARMA
VIRTUALLY
YOURS
C
an you imagine an office
without the super efficient
executive assistant (EA)
multi-tasking between
phone calls, client
appointments, file management, send-
ing emails, booking flight tickets and
accommodation among other things
and yet at your elbow in an instant with
a pad ready for dictation? Unflappable,
poised, trustworthy, reliable, etc, etc—
the adjectives to describe this person
are just not enough to bring out the
invaluable services s/he brings. How-
ever, such EDs are rare and not all com-
panies can hire one, especially startups
or small companies. Brickwork India
comes to the rescue of just such hap-
less CEOs. It provides you with a REA
i.e., a Remote Executive Assistant™.
Brickwork India is not just the pio-
neer of the virtual assistant services
concept but the most famous one as
well. It has prominently featured in two
global bestsellers—
The World is Flat
by Thomas Friedman and the
4-Hour
Work Week
by Timothy Ferris and is the
India Representative for Fairfax County
Government (USA). What gives the cut-
ting edge to the company in this com-
petitive arena is their path-breaking
concept, REA™, a trademark applica-
tion, launched in early 2005. The idea
fuelling the development of this service
was “simple but powerful”, as says
Vivek Kulkarni, Founder and Chairman,
Brickwork India. He had observed that
while in India most senior executives
have a lot of help, in developed coun-
tries like the US, Europe and Australia,
secretaries are available to only a few
senior executives. The middle manage-
ment and often some senior manage-
ment as well, have to depend on either
a shared assistant or manage on their
own. “The idea of a REA™ germinated
from the needs of large global organisa-
tions to free up their executives from
non-core, routine and process-driven
activities and instead repurpose their
time towards more strategic and busi-
ness critical activities,” he explains.
The concept was new and avant-garde
and instantly caught the imagination
of the global community. The idea to
provide basic to most complex business
assistance sitting at a distance had not
yet been conceptualised of by the fast
growing outsourcing industry. The
media blitzkrieg that followed saw the
company feature in top dailies, TV
shows and print publications. At the
centre of the hype was one former
top officer of India’s administrative
1...,38,39,40,41,42,43,44,45,46,47 49,50,51,52,53,54,55,56,57,58,...68
Powered by FlippingBook