India Now - page 66

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FEBRUARY-MARCH 2015
|
BRAND
INDIA
What ’s new@IBEF?
Knowledge Partner at Kshitij 2015
IBEF associated itself with Kshitij 2015, the annual techno-management fest
organised by IIT Kharagpur, as the Knowledge Partner for the event. The festival
offers an invaluable platform to the enterprising youth to exhibit their technological
and managerial prowess. In 2015, the festival was themed on “Celebrating 100
years of Relativity”. Kshitij conducts a wide array of events across 9 genres in
various fields of science, technology and management.
Make in India
campaign at
Davos 2015
As it has been doing for the past
few years, IBEF managed the
Brand India showcase at the World
Economic Forum at Davos during
January 21-24, 2015. The theme for
the nation branding campaign this
year was based on the visionary
Make in India initiative led by the
Government of India. In accordance
with the theme, the popular India
Adda (which is set up in and around
Café Schneider), was rechristened
as the Make in India lounge.
IBEF entered into partnerships
with the Tea, Coffee and Spices
Board(s) of India to promote the
Made in India label through active
showcase and service of Indian tea,
coffee and spice chocolates. Taj
Hotels Resorts and Palaces was the
the Hospitality Partner for the Make
in India lounge in 2015.
Meeting of Minds:
Mr Piyush Goyal,
Minister of State with Independent
Charge for Power, Coal and New &
Renewable Energy (Right) with Mr
Chandrababu Naidu, Chief Minister,
Andhra Pradesh (Left)
Power Packed:
Mr Arun Jaitley, Union
Minister of Finance, Government of
India (centre) with Mr Chandrababu
Naidu, Chief Minister,Andhra Pradesh
(left) and Mr Devendra Fadnavis, Chief
Minister, Maharashtra (right)
Make in India
Comes Alive:
Branding
outside the
Make in India lounge
(above)
and on buses at Davos (right)
Upper Crest:
Ms Chanda Kochhar, MD & CEO,
ICICI Bank, with Ms Arundhati Bhattacharya,
Chairman, State Bank of India
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