India Now - page 53

from their savings and as Dr
Azim informs, “Our initial invest-
ment was from key market funds
like Minima Equity and we start-
ed setting up hospitals.” In Janu-
ary 2011, it attracted an investment
of Rs 15 crore from Elvar Equity
and Seqoia Capital because within
six months the company had
proved that profitability and social
good can co-exist. The four co-
founders, Dr Azim, Major (retd)
Ashutosh Shrivastava, Gautam
Chowdhury and Paresh Singhal
could now expand their venture
exponentially to deliver affordable
healthcare to as many rural
patients as possible.
What set Glocal apart from
other affordable healthcare enter-
prises was its business model. It
focused on secondary level health-
care which addressed 95 per cent
of the disease load in India consti-
tuted by 42 conditions and diseas-
es. This was against the common
practice of investing in tertiary
care which met only 5 per cent of
the healthcare needs of the coun-
try. It also went for a protocol-driv-
en model wherein, automated
diagnosis of the 42 main diseases
that affect 95 per cent of the sick
would streamline healthcare. The
hospital infrastructure is thus
designed to meet the identified
basic needs keeping the costs low.
A typical 100-bed Glocal hospital
costs around Rs 8 crore and is
built in an area of 30,000 sq ft.
This is about half the cost of and
less than half the area of a conven-
tional private hospital.
Since the launch of the first
30-bed hospital in Sonamukhi
catering to its population of
40,000 urban and 100,000 rural
people, Glocal built another four
hospitals in a span of about two
years and today has seven hospi-
tals. The second 30-bed hospital
came up in Dubrajpur, Birbhum
in 2011 catering to a population of
50,000 urban and 300,000 rural
people; another 30-bed hospital
set up in Khargram in Murshid-
abad in June 2012, serves a catch-
ment rural population of
400,000. The next two hospitals
were larger at 70-bed and 100-bed-
capacities respectively. The first
was built at Bolpur and caters to
60,000 urban and 300,000 rural
people and the second at Brahma-
pur for 100,000 urban population.
Two more hospitals came up this
year in Krishnanagar in West
Bengal and Amroha in Uttar
Pradesh and another two are in
Quality Care:
Healthcare is not just for those
who can afford multispeciality hospitals in
metros. Small, functional yet well equipped
facilities can deliver the requisite care at
affordable costs in villages too. There just
needs to be the will to deliver.
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