India’s Rs 77 trillion (US$ 1.25 trillion)-banking industry is the backbone to the economy. The sector emerged strong from global financial turmoil and proved its mettle when the developed economies were shaking.
India’s banking sector is on a high-growth trajectory with around 3.5 ATMs and less than seven bank branches per 100,000 people, according to a World Bank report. The statistics are going to improve in near future as the Government aims to have maximum financial inclusion in the country. Policymakers are making all the efforts to provide a facilitating policy framework and infrastructure support to ensure meaningful financial inclusion. Apart from that, financial institutions are collaborating with other service providers (in the fields of telecom, technology and consumer product providers) to create an enabling environment.
‘Do-it-yourself’ is the new banking norm. Just an access to high-speed internet and user-friendly smart-phone applications have made people shift to alternative channels of banking. Many banks have adopted new-age internet tools to reach out to their clients to facilitate easy and comfortable banking.
For instance, in ING Vysya Bank, 80 per cent of demand draft volumes generate through real time gross settlement (RTGS) and national electronics funds transfer (NEFT) while for HDFC Bank, 82 per cent of all transactions come from non-bank channels, with net banking and mobile banking accounting for 44 per cent of all transactions.
"Most online transactions are real-time and do not involve paper-based transactions, thus saving customer time. We are witnessing rapid customer adoption for net banking over and above their normal account related transactions. They are now viewing net banking as a single stop for all their banking requirements," said Tejas Maniar, Head, net banking, HDFC Bank, said.
Some banks like ICICI Bank have endeavoured to take a step further and introduce social media-based banking apps. ‘Pockets’ by ICICI allows its customers to have the convenience of banking while they are on Facebook.
Similarly, Kotak Mahindra Bank is working on online personal finance management tools, shopping cart and an e-relationship manager.
Bankers reveal that customers use their net-banking facility for non-account related matters like bills payment, viewing credit card statements, ticket booking etc.
For banks, online banking helps save costs too. The cost of doing a transaction at a teller counter ranges from Rs 40 to Rs 50 (US$ 0.65- 0.81) per transaction while in the case of net banking this lowers significantly to Rs 2 to Rs 3 (US$ 0.032-0.048) per transaction.
Banking industry is evolving to be more competitive and pro-active. Banks have started adopting new techniques like mobile and internet to provide their services.
Projections have stated that the Indian banking and securities companies will spend about Rs 41,700 crore (US$ 6.78 billion) on IT products and services in 2013, 13 per cent more than what they spent in 2012. This includes spending on internal IT services (including personnel), software, data centre technologies, devices and telecom services, according to a study by research and analyst firm Gartner.
Another report prepared by KPMG prepared in association with the Confederation of Indian Industry (CII) states that the Indian banking sector is expected to become fifth largest in the world by 2020. The report highlights that India is one of the top 10 economies of the world and with relatively lower domestic credit to gross domestic product (GDP) percentage, their lies a huge scope of growth for the banking sector. Bank credit is expected to grow at a compounded annual growth rate (CAGR) of 17 per cent in the medium term, eventually leading to higher credit penetration in the economy.
Exchange Rate Used: INR 1 = US$ 0.01625 as on October 18, 2013
References: Media Reports, Press releases, RBI Documents.