The Times of India: April, 2014
Chennai: Oriental Cuisines Private Ltd will open 50 outlets of its bakery brands French Loaf and Le Chocolatier by the end of this financial year, taking the total number of the outlets to about 200, a statement from the company said.
The company has started franchising its bakery brands and will expand its outlets in states where the company currently has a strong clientele and also in tier 2 cities.
"We are happy to announce OCPL's entry into the franchise model of our bakery formats - The French Loaf and Le Chocolatier. We see a rich potential in the market and expansion will help us further increase our market share. Of the 50 outlets, 10 will be company owned and the rest will be franchise run formats," said Narendra Malhotra, CEO, Oriental Cuisines.
The French Loaf is the largest bakery chain in the country. It offers premium products ranging from snacks, savouries, pastries, breads and quick snack meals at affordable prices.
Le Chocolatier, a standalone chocolate boutique, offers premium chocolates which are imported from Belgium to meet the international standards and customer expectations.
Apart from these, Oriental Cuisines owns Benjarong, Teppan, Ente Keralam, China Town, Z The Tapas Bar & Restaurant, Wang's Kitchen, Planet Yumm, Kebab House and Hotel Oriental Inn.