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Reckitt Benckiser to take hygiene message to 200 m by 2020

The Hindu BusinessLine:  April, 2014

Mumbai: Reckitt Benckiser, the household goods manufacturer, has cut its relative water use by nine per cent in 2013, and brought about a seven per cent reduction in its carbon footprint across all its units.

The UK-based company that sells Durex, Dettol antiseptic and Harpic toilet cleaners in India, among several other brands, has set a goal to reach over 200 million people to improve their health and hygiene behaviour by 2020 through social innovation led by brands such as Dettol and Durex.

They are aiming for a third of revenues from more sustainable products by 2020, the company is ensuring that its products would have less impact on the environment over their lifecycle, according to the company’s 2013 sustainability report. The company's stain remover, Vanish Power 02 concentrate with active oxygen, is twice as strong but has lower environmental impact. Over the course of the year, the product is expected to save over 9,000 kg of CO2 emissions and 3,700 of packaging, the company said.

Mortein, its pest control brand, ran an awareness campaign in Sonepur. Working with village heads and school principals, fumigation drives were organised. Neem saplings were also planted as they naturally repel insects. The company expanded its partnership with Save the Children, launching a shared ambition to 'Save a child every minute' by helping stop death from diarrhoea in children under five. Around £5.5 million ( Rs. 56 crore) was donated to the NGO in 2013.