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TVS Motor keen on strengthening product range

The Hindu BusinessLine:  May, 2014

Chennai: Two-wheeler manufacturer TVS Motor, which launched the StaR City+ motorcycle today, will focus on strengthening its product range in the current year, according to its Chairman Venu Srinivasan.

At the launch of the motorcycle, he said that with the StaR City+ priced at about ₹44,000 (ex-showroom Delhi), the company fills a gap in the company’s mid-range product offering. It has the Sport and the Phoenix motorcycles in the low and high-end range.

The TVS StaR is an entirely new product with an ‘ecothrust’ engine of 109 cc with a fuel consumption of about 86 km per litre. The company will launch a new product every quarter over the next few quarters.

In the pipeline, are a Scooty Zest next month, TVS Victor motorcycle in a few months and a new TVS Apache in the last quarter of the current year.

With ‘regular and consistent delivery of new products’ the company hopes to grow its market share, he said.

On the tie-up with BMW announced last year for manufacture of sub-500 cc motorcycle, Venu Srinivasan said the project is on track. It will be ready in the “second half of next calendar year”.

The product is being designed from scratch, he said.