IBEF: May, 2014
New Delhi: Online railway ticket bookings increased almost three-fold to touch 14.02 million units in March 2014, indicating that people are progressively adopting the digital medium while planning their travel.
“The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014, registering a year-on-year growth of 286 per cent,” as per the monthly tracker of Internet and Mobile Association of India (IAMAI) and IMRB.
Online booking of railway tickets have grown remarkably during the reported period.
“The increased growth in the segment is good news for the online travel industry. With the Indian online travel market showing exponential growth in the last few years due to increased awareness, this is an assertion that consumers are now using the digital medium with much ease and are more confident to make online transactions,” said Mr Subho Ray, President, IAMAI.
The monthly tracker also witnessed a 154 per cent year on year (y-o-y) growth in online user visits to the branded apparel category.
“While branded apparels witnessed 16.08 million online user visits in March 2014 as compared to 6.34 million user visits in March 2013, the footwear segment registered 15.51 million online user hits in March 2014 as compared to 6.30 million user hits in March 2013,” as per the tracker.
The monthly Internet tracker is based on web audience measurement (WAM) data that is collated from numerous relevant sites, and summarises online usage with regard to e-tailing, online travel and vertical classifieds.
The tracker further states that 59.48 million people accessed the various e-tailing sites. “There were 2,714.28 million page views in the category,” as per the tracker. The user reach for matrimonial and job websites is 19.86 million and 31.18 million, respectively with 403.20 million and 1,209.48 million respective page views, the tracker further added.