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Tata introduces water purifiers in Ahmedabad

The Times of India:  May, 2014

Ahmedabad: Tata Swach, the non-electric water purifiers, recently made a foray into the Ahmedabad market with reverse osmosis water purifiers in two variants.

Having launched in Kolkata and Bangalore earlier this year, the company said that Tata Swach Silver RO purifiers has a multi-stage purification process which is in accordance with the international standards.

Ashvini Hiran, COO — consumer product business, Tata Chemicals said, "We are extremely happy to enter the Ahmedabad market with the launch of the new Tata Swach RO range of water purifiers. Tata Swach commenced its 'Swach Jal Mission' by providing safe drinking water to households with a strong presence in the non-electric gravity based water purifiers. With the launch of RO range of water purifiers, we aim to complete the spectrum of offerings addressing total water purification for households and cater to our consumers' needs."