The Economic Times: February, 2014
Mumbai: With an estimated market size of $5 billion, India's the 14th largest advertising market in the world. And in the latest edition of the Gunn Report, it's finally broken into the Top 10 list of countries that have won the most advertising awards. That's up from the 13th spot last year.
The Gunn Report and Showreel of the Year is an annual publication, authored by Donald Gunn and Emma Wilkie, which ranks ad agencies across the world by their wins at the top creative awards shows. The report was first published in 1999 and the rankings are used by network agencies and marketers.
The report also names McCann World-Group India (Mumbai) as the most awarded Indian agency, a position the agency held in 2007. Taproot India (Mumbai), which topped the India chart in 2012 has slipped to the number 2 spot. In joint third position are JWT India (Mumbai) and Leo Burnett India (Mumbai & Delhi). The surprise this year is Ogilvy & Mather - from dominating the Gunn Report between 2008 and 2012, it's at the 5th spot this year. And Creativeland Asia, which shone in the 2011 and 2012 editions, failed to make it in the 2013 rankings.
"When I joined advertising, India was like an isolated island. But now the global advertising fraternity can relate to us with strong brand building and some great creative work," says Prasoon Joshi, Executive Chairman, McCann World-Group India. While mails and messages written to Colvyn Harris of JWT and Agnello Dias of Taproot did not get a response, Joshi admits such recognition helps an agency attract and nurture great talent. "Different award shows honor different kind of craft. But the Gunn Report gives the holistic picture about an agency," he says.