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Dutch firm inks services pact with Maheshwari Electronics

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Dutch firm inks services pact with Maheshwari Electronics

The Hindu Business Line:  July, 2013

Bangalore: The Netherlands-based Exset B.V. and Bangalore-based Maheshwari Electronics and Cable TV Pvt Ltd (Maheshwari Electronics) have partnered to tap the digitisation landscape across South India.

“As the country goes into the final phases of digitisation, this partnership will ensure delivery of service and a next generation content protection system to the cable fraternity in the region,” said Anil Kabra, Managing Director of Maheshwari Electronics.

Under the agreement, Exset B.V. will be responsible for providing DMS, CAS and Middleware to customers/cable operators of Maheshwari Electronics for its Digital Cable Platform.

This association aims to drive governance, television commerce, advertising and magazine services in a predominantly one–way environment for its end–consumers.

DMS will allow Maheshwari Electronics to offer new services to its customers in a one-way broadcast environment; these could include magazine, shopping, Government apps.

Alex Borland, Managing Director and CEO, Exset B.V. said, “We are proud to be associated with Maheshwari Electronics as their content protection and monetisation partner. This reinforces our commitment to the last cable operator wanting to digitise and I am glad and proud that an able partner like them has joined hands with us.”