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Indian FMCG Industry Analysis

August, 2013

The overall fast moving consumer goods (FMCG) market is expected to increase at compound annual growth rate (CAGR) of 14.7 per cent to reach US$ 110.4 billion during 2012-20 with the rural FMCG market expected to increase at a CAGR of 16.3 per cent to US$ 100 billion during 2011-25.

Rising incomes and growing youth population have been key growth drivers for the sector. Brand Consciousness has also aided demand. It is estimated that First Time Modern Trade Shoppers spend will reach S$ 1 billion by 2015.

The industry has witnessed healthy foreign direct investment (FDI) inflow, as the sector accounted for 2 per cent of the country’s total FDI inflow over April 2000 to March 2013. Organised retail share is expected to double to 14-18 per cent of the overall retail market by 2015.

The Government of India (GOI) has recently approved 51 per cent FDI in multi-brand retail, which will boost the nascent organised retail market in the country. It has also allowed 100 per cent FDI in the cash and carry segment and in single-brand retail.

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