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Mahindra enters Bhutan, launches electric car e2o

The Economic Times:  March, 2014

Thimphu: Utility major Mahindra and Mahindra Ltd launched electric car e2o in Bhtuan on Thursday, hoping to cash in on the government's strong commitment towards environment and sustainable development plans.

The company also signed an MoU with the Bhutan government to promote electric cars in the country at a function here where Bhutam Prime Minister Tshering Tobgay and M&M executive director and president Pawan Goenka were present.

"It is a common sense for us to go for electric cars in Bhutan because we produce cheap electricity and we are committed to make Bhutan carbon-neutral. We take steps to make our environment pollution-free keeping in mind our future generation," Tobgay said.

"We are grateful to our Kings and forefathers for whatever we have and we are determined to preserve our culture, heritage, tradition and spirituality, while charting out our growth path," he added. "We are excited to be a partner with the Bhutan government. It is not just a business for us, it is our endeavour to offer electric mobility to the people of the country," Goenka said.

"This is in line with our commitment towards electric car segment, our concerns for ecology and our efforts to provide a viable economic alternative to people of Bhutan," Goenka added. The Mahindra e2o will be available in three variants and will be priced at 6.99 Ngultrum (Bhutanse currency, ex-showroom Bhutan ) for the base model.

According to the MoU, the company is planning to establish infrastructure like setting up of service stations for swappable batteries for e2o customers. Goenka said there would be around 7,000-8,000 electric vehicles in the next three years in Bhutan and it would need 3,000-4,000 charging stations.