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Vodafone India to expand Project Samridhi to rural Haryana to boost employment among women

The Economic Times:  May, 2014

New Delhi: Vodafone India Tuesday extended its Project Samridhi in Karnal in a bid to boost sales and provide employment opportunity to women in the region.

Under the project, the telco has appointed 100 women, from rural Haryana, to sell e-top-ups and prepaid recharges. These women have been trained on the basics of the business and equipped with an E-top SIM card.

In a statement, Vodafone said that the initiative will enable and transform the women retailers into brand ambassadors who will reach out to audiences in the deeper geographies of the state.

"We believe that economic empowerment of women is a building block in social development. Our successful stint at Narnaul has reaped great results and we are determined to extend it to other parts of Haryana," Tejinder Khurana, Business Head-Haryana, Vodafone India, said in a statement.

The telco is also providing women retailers with extra commissions for their first three months and 50 per cent secondary recharge value on their first e-top.

Vodafone will also help the retailers gain visibility and sell more, by giving them visible brand signages.

Last year, as part of the pilot project, 24 women from Narnaul in Mahendergarh district were successfully trained by Vodafone India.