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Indian Entertainment Industry Analysis

October, 2014

With 161 million television households in 2013, India stood as the third largest television market after the US and China. It also has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 245 FM channels and more than 100 operational community radio networks. The total subscriber base for the Indian television industry is expected to increase to 173 million by 2016 from 95 million in 2009.

The market size of the Indian entertainment industry is anticipated to grow at a compound annual growth rate (CAGR) of 14.2 per cent in the period 2013-18 and reach US$ 29 billion by 2018. The entertainment industry is dominated by the television segment with 45 per cent of the market share, which is expected to reach 50 per cent by 2018. Television, print and films together accounted for 86 per cent of the market share in 2013.

The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing foreign direct investment (FDI) limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance.

The Indian media industry has tremendous scope in the gaming segment with the PC gaming segment, which was estimated at US$ 44.5 million in 2013, expected to touch US$ 112 million by 2018. Also, there is great potential for growth in the digital cable segment with the total subscription for DTH expected to increase to 75 million subscribers by 2018 from 37 million in 2013.

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