Tata Global Beverages is the 2nd largest player in branded tea in the world. They have a strong portfolio of brands, including Tata Tea, Tetley, Jemča, Vitax, Eight O’Clock Coffee, Himalayan, Grand Coffee and Joekels. Around 300 million servings of their products are consumed every day. Tata Global Beverages focusses on branded natural beverages — tea, coffee and water. With a long history and experience in the beverages market, and a heritage of innovation and development, the Company has evolved from a predominantly domestic Indian tea farming entity to a marketing and brand-focussed global organisation.
Over 60% of their consolidated revenue originates from markets outside India and more than 90% of their turnover is from branded products. The business has diversified and expanded significantly over the last decade, with the Company now employing 3,000 plus people, and having a significant brand presence in 40 countries worldwide.
The company has a joint venture with Starbucks called Tata Starbucks Limited, to own and operate Starbucks cafés in India. Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to Mumbai, New Delhi, Pune, Bengaluru, Chennai and Hyderabad, with many more Starbucks stores planned across the country. Its tea extraction business is engaged in the manufacture and sale of instant black tea and instant green tea. These are crucial ingredient for ready to drink products such as iced tea, 3 in 1 teas, etc.
|2017||Tetley Super Teas success spreads – won Product of the Year 2017 in UK and USA|
|2017||Tata Global Beverages awarded a position on the Indian Climate Disclosure Leadership Index (CDLI) for the 5th consecutive year|
|2016||Tetley Green Tea’s Transformation series wins Gold at Emvies 2016 for Best Media Innovation|
|2015||2015 Telerik Sitefinity Website of the Year winner in the ‘Consumer Goods’ category|
|2014||Tata Tea’s Jaago Re and “Power of 49” brands won awards in three categories at the Effie India 2014 Awards||2013||won the Golden Peacock and the Green Business awards successively for the last three years.||2011||Large Employer of the year at the 2011 National Training Awards (NTA)|
Updated: May, 2018