Commerce Dashboard


Go Back


  • Well established Indian fashion retail brand
  • Footprint across 73 cities all over India
  • Experience in the industry of over a decade
  • More than a decade of experience in the real estate business

Provogue is a fashion and lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership.

The Provogue brand continues its heritage as India's leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. The Provogue fashion collections are available through more than 350 doors across 73 cities pan-India.


Provogue: Leading Indian Fashion Retail Company

2014 Reports a standalone sales turnover of Rs 161.63 crore (US$ 25.96 million) for the quarter ended December 2013
2012 Reports a sales turnover of Rs 148.83 crore (US$ 23.89 million) for the quarter ended September 2012
2008 Signs marketing deal with GoAir for brand promotion
1998 Launches Menswear fashion range for the first time
Cumulative FDI inflow in retail sector between stood at US$ 2.17 billion April 2000 and June 2020.