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Idea Cellular

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Idea Cellular

  • India’s 3rd largest mobile operator
  • Subscriber base of over 165 million
  • Revenue in excess of US$ 5 billion

Idea Cellular, an Aditya Birla Group company, is a pan-India integrated GSM operator offering 2G and 3G services, has its own National Long Distance (NLD) and International Long Distance (ILD) operations, and Internet Service Provider (ISP) license. With revenue in excess of US$ 5 billion, market share of nearly 18.2 per cent, and subscriber base of over 165 million. Idea is India’s third largest mobile operator. Idea is the sixth largest mobile operator in the world, based on number of subscribers in single country operations (as per GSMA Intelligence). Idea carries traffic of over 2 billion minutes a day.

Idea is planning to launch 4G services in early 2016. The company has a well established network across the length and breadth of the country comprising of over 1,49,196 cell sites covering 7,513 towns and 3,63,580 villages as on the first quarter of FY 16. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 6,752 exclusive Idea touch points,. Idea’s customer service delivery platform is ISO 9001:2008 certified.


Idea: India’s 3rd largest mobile operator


Launches 3G Services in Delhi on 900 MHz Spectrum


Raises Rs 3,000 crore (US$ 454.1 million) via Qualified institutional placements


Becomes 3rd largest mobile operator in subscriber terms


Becomes a US$ 4 billion company in revenue


Becomes first operator to announce the launch of Mobile Number Portability


Wins 3G Spectrum in 11 service areas in India


Becomes a pan-India operator


India is one of the biggest consumer of data worldwide. As per TRAI, average wireless data usage per wireless data subscriber was 11 GB per month in FY20. It is expected to reach to 18 GB by 2024.