IBEF: June 20, 2008
New Delhi: The ever-increasing cellular subscriber base along with the rapidly expanding mobile-services market and availability of entry level handsets is proving to be a windfall for handset manufacturers.
As many as 10,000 mobile phones were sold in India every hour during January–March 2007–08, according to the IDC's Asia/Pacific Quarterly Mobile Phone Tracker.
According to the report, India's mobile handset shipments have registered a year-on-year growth of about 29 per cent, shipping close to 85 million handsets between April 2007 and March 2008, as against 66 million units shipped in the corresponding period last fiscal.
Significantly, during the last quarter of 2007–08, India's mobile handset shipments touched 22.3 million, a 24.4 per cent increase from 17.9 million units shipped during the corresponding period last fiscal.
"This growth comes on the back of a burgeoning mobile services market and lower entry barriers across various customer categories, as average selling values (ASVs) of handsets continue to fall in the wake of a highly competitive landscape populated by close to 25 vendors", says Kapil Dev Singh, Manager, IDC India.
Also, with the luxury segment of mobile handset market booming, there has phenomenal growth in the sales of high-end phones. The contribution of EDGE and WCDMA-enabled mobile phone sales to the total mobile shipments has more than doubled, from 7.4 per cent and 1.2 per cent in 2006–07 to 15.4 and 3.1 per cent, respectively.
Finnish handset manufacturer Nokia has retained the top spot, accounting for 52.8 per cent of the total Indian mobile handset shipments during the last quarter of 2007–08. LG and Samsung followed next with a market share of 10.2 per cent and 8.3 per cent respectively.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.