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7 projects worth Rs 594 Crore sanctioned for J&K and Ladakh under Swadesh Darshan and PRASHAD Schemes: Tourism Minister

IBEF:  February 05, 2020

In order to provide an impetus to tourism, the Ministry of Tourism, under its schemes of Swadesh Darshan and PRASHAD, provides financial assistance to State Governments / UT Administrations, including J&K and Ladakh, for development of tourism infrastructure. The Ministry has sanctioned 7 projects in J&K and Ladakh under the above schemes, details of which are given below:

Sl. No. Scheme Name of the Project Amount Sanctioned
1. Swadesh Darshan Integrated Development of Jammu, Kashmir, Pehalgam, Kargil, Leh under Himalayan Circuit 82.97
2. Swadesh Darshan Integrated Development of Tourist Facilities at Jammu-Rajouri-Shopian-Pulwama under Himalayan Circuit 96.38
3. Swadesh Darshan Integrated Development of Tourist Facilities under the Construction of Assets in lieu of those Destroyed in Floods in 2014 under PM Development Package for J&K under Himalayan Circuit 90.96
4. Swadesh Darshan Integrated Development of Tourist facilities at Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit 97.82
5. Swadesh Darshan Integrated Development of Tourist Facilities at Anantnag- Kishtwar- Pahalgam – Daksum – Ranjit Sagar Dam under Himalayan Circuit 87.44
6. Swadesh Darshan Integrated Development of Tourist Facilities at Gulmarg-Baramulla-Kupwara-Leh under Himalayan Circuit 96.93
7. PRASHAD Development at Hazratbal 42.02
Total 594.52

The Ministry of Tourism promotes India as a holistic destination and as part of its on-going activities, annually releases domestic and international print, electronic and online media campaigns under the 'Incredible India' brand-line, to promote various tourism destinations and products in the different States/ UTs of the country, including the UTs of Jammu & Kashmir and Ladakh. Promotions are also undertaken through the website and Social Media accounts of the Ministry. In addition, the India Tourism Offices in India and overseas undertake various promotional activities with the objective of showcasing the tourism potential of the different States and Union Territories.

In addition, as per information received from the J&K Tourism Department various steps have been taken to promote tourism in J&K including the following:

  • Various promotional campaigns have been launched at National Level to attract maximum number of domestic tourists.
  • For wide Publicity, a comprehensive campaign has been launched through various prominent national newspapers, magazines.
  • The J&K Tourism Department has participated in various National & International travel marts like the Word Travel Mart, London, Annual Convention of Indian Association of Tour Operators (IATO), SATTE Delhi India Travel Mart (ITM), Travel and Tourism Fair (TTF) etc for promotion of tourism at National & Global Level.
  • Publicity through LEDs at various Airports, Railway Stations, besides installing hoardings, BQs/billboards at various prominent locations in Delhi and other places.
  • Promotional campaign has been started by way of train wraps in the various train running across the country.
  • Road shows through stakeholders are also being organized in various cities to promote Tourism in J&K.
  • The Tourism industry in Leh has also organized various festivals like Ladakh Literature Festival and has participated in South Asian Travel and Tourism Expo (SATTE) for promotion of Tourism in Leh Ladakh.

This information was given by the Minister of State (I/c) of Culture and Tourism, Shri Prahlad Singh Patel in a written reply in the Rajya Sabha today.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.