In order to provide an impetus to tourism, the Ministry of Tourism, under its schemes of Swadesh Darshan and PRASHAD, provides financial assistance to State Governments / UT Administrations, including J&K and Ladakh, for development of tourism infrastructure. The Ministry has sanctioned 7 projects in J&K and Ladakh under the above schemes, details of which are given below:
Sl. No. | Scheme | Name of the Project | Amount Sanctioned |
1. | Swadesh Darshan | Integrated Development of Jammu, Kashmir, Pehalgam, Kargil, Leh under Himalayan Circuit | 82.97 |
2. | Swadesh Darshan | Integrated Development of Tourist Facilities at Jammu-Rajouri-Shopian-Pulwama under Himalayan Circuit | 96.38 |
3. | Swadesh Darshan | Integrated Development of Tourist Facilities under the Construction of Assets in lieu of those Destroyed in Floods in 2014 under PM Development Package for J&K under Himalayan Circuit | 90.96 |
4. | Swadesh Darshan | Integrated Development of Tourist facilities at Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit | 97.82 |
5. | Swadesh Darshan | Integrated Development of Tourist Facilities at Anantnag- Kishtwar- Pahalgam – Daksum – Ranjit Sagar Dam under Himalayan Circuit | 87.44 |
6. | Swadesh Darshan | Integrated Development of Tourist Facilities at Gulmarg-Baramulla-Kupwara-Leh under Himalayan Circuit | 96.93 |
7. | PRASHAD | Development at Hazratbal | 42.02 |
Total | 594.52 |
The Ministry of Tourism promotes India as a holistic destination and as part of its on-going activities, annually releases domestic and international print, electronic and online media campaigns under the 'Incredible India' brand-line, to promote various tourism destinations and products in the different States/ UTs of the country, including the UTs of Jammu & Kashmir and Ladakh. Promotions are also undertaken through the website and Social Media accounts of the Ministry. In addition, the India Tourism Offices in India and overseas undertake various promotional activities with the objective of showcasing the tourism potential of the different States and Union Territories.
In addition, as per information received from the J&K Tourism Department various steps have been taken to promote tourism in J&K including the following:
This information was given by the Minister of State (I/c) of Culture and Tourism, Shri Prahlad Singh Patel in a written reply in the Rajya Sabha today.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.