Indian Economy News

ABT launches Vitamin C-rich immunity booster drink Mirakle

  • IBEF
  • March 25, 2020

ABT introduced Mirakle, a drink infused with 1,000 mg of Vitamin C, in the market. The drink is a preventive supplement to enhance one’s immunity and is available in mango flavour. It comes in a carton and is available for Rs 30 (US$ 0.42) in retail stores all over Tamil Nadu and on Amazon.in. The plans of distribution it across the country are yet in pipeline.

Mr Pollachi Manickam Mahalingam, Chairman, ABT Ltd said that given the viral infections that are being discovered every day, coupled with the current lifestyle, there is a serious need to stress on building and improving one’s immunity.

This drink includes liposomes, which are four times more effective than an average IV drip, and in addition, are 20 times more effective than oral delivery Vitamin-C methods, he added.

“The product is now available with sugar and we expect to launch a sugar-free version as well, in the next two weeks. We hope to ramp up production depending on the market demand and then introduce few other variations to boost immunity and health,” Mr Mahalingam said.

 

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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