IBEF: September 03, 2019
In a bid to take on rival Reliance Jio's fiber-to-home (FTH) plan JioFiber, Bharti Airtel on Monday launched its digital entertainment platform Airtel Xstream. Its subscribers will be able to access live TV, video, music, news and sports on an over-the-top (OTT) smart stick, internet-enabled set top box, and handheld devices.
This is a strategic move by Airtel to tap into the 18-million broadband-connected homes in the country.
"Nearly 60 per cent of the data consumption in India is entertainment and video. We are targeting that segment," said Adarsh Nair, chief product officer, Bharti Airtel. He added, "We are working on more such tie-ups in the near future. We want to tap the Indian mobile market."
Airtel Xstream Stick with built-in chrome cast is priced at Rs 3,999. Airtel Thanks Platinum and Gold customers will get complimentary access to the content.
Other customers will get free access for the first 30 days but will need to buy a Rs 999 annual subscription to continue. The offer can also be availed by the existing Airtel DTH customers through an update, by paying Rs 2,249. Airtel Xstream will provide access to Netflix, Amazon Prime Video and other Google Play store applications.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.