IBEF: January 07, 2020
Future Retail Limited (FRL) and Amazon India signed an agreement under which the FRL's existing infrastructure, product knowledge and brand portfolio will be utilised by Amazon India across its retail network.
According to the deal between the two, the authorized online sales channel for FRL stores will be Amazon India and FRL will also make sure the involvement of relevant FRL stores on the Amazon India marketplace, and its programs.
Thus, Amazon India will be able to use Big Bazaar's parent company FRL's existing store-infrastructure at its retail outlets for facilitating packaging and pickup of products ordered online. All grocery, fashion, FMCG and homeware products of FRL will be listed on Amazon India.
Mr Kishore Biyani, Chairman & Managing Director, Future Retail Limited. "This arrangement will allow us to build upon each other's strengths in the physical and digital space so that customers benefit from the best services, products, assortment and price."
This service by Kishore Biryani-owned FRL and Amazon India have already launched across 22 stores. Outcome of the arrangement so far have been encouraging, thus, wider scale up is already underway.
FRL will soon list stores like Big Bazaar, and Food hall in more cites on the Amazon India marketplace. This arrangement between the companies has provided opportunities for both to collaborate for sales, operational efficiencies, collaborating on technical excellence, in relation to online sales.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.