Citroen set for India entry with digitised sales process

European auto major Groupe PSA is ready to enter Indian market with smaller yet highly digitalised showrooms in ten cities for Citroen brand. The aim of the company is to help its dealers to invest judiciously on premises, as per a senior company official.

It formally announced its entry in the Indian market with Citroen brand early this year and is planning to build a seamless digital experience for potential customers of its first model which is a C5 Aircross SUV.

"Through our network, we aim to bring in a digital disruption for a seamless customer experience," said Citroen India’s Senior Vice-President, Sales & Marketing, Mr Roland Bouchara. The idea behind this is to provide opportunity to the most potential buyers to research and chose model variants, transact for finance and insurance digitally, he added. The brand aims to have relatively smaller sales outlets in the country with the introduction of digitalisation.

"Since we are setting up a new network, we are proposing a different business model to our dealers, wherein we will have relatively smaller showrooms but digitalised," said Mr Bouchara. It will ensure a competitive premises investment, but a stronger all-encompassing digital environment, he added.

"To support the launch of the C5 Aircross SUV, we will initially cover ten cities through Citron network," he said. This will consist of all the major metro and tier-1 cities where the brand sees prospective buyers for the C5 Aircross SUV, he added.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.