Times of India: November 30, 2016
Chennai: Cognizant Technology Solutions (Cognizant) on Tuesday announced that it has entered into a definitive agreement to acquire privately-held Mirabeau BV, a digital marketing and customer experience agency specialising in industries such as travel and hospitality, financial services, retail and B2B sectors.
The acquisition would expand Cognizant's digital business capabilities in the Netherlands and across Europe, the company said. The terms of the transaction were not disclosed.
Mirabeau works with brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia.
It helps clients develop and implement their digital marketing strategies and build engaging omnichannel customer experiences. Mirabeau has won multiple awards for its work, including a Dutch Interactive Award, a Lovie Award, and a Spin Award.
With the close of the acquisition, approximately 260 specialists from Mirabeau will become a part of Cognizant's Digital Business practice.
"The most successful companies are the ones that combine marketing, operations and technology to drive comprehensive digital transformation," said Adjan Kodde, CEO, Mirabeau.
"By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalised experiences across multiple devices. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally."
"The future of the digital economy will be built on experiences consumers have as they bank, stay healthy, insure their families, and move through the interconnected world. Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalised experiences to their customers," said Santosh Thomas, president, global growth markets, Cognizant.
"To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management.
Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences," he said.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.