Indian Economy News

Epic Games aquires facial animation technology start-up Cubic Motion

  • IBEF
  • March 16, 2020

Epic Games acquired UK-based Cubic Motion, a computer vision start-up.

Cubic motion works on facial animation technology which allows the company to create realistic facial animations with a complex camera rig and its custom software platform. Some big names consisting of Sony Interactive Entertainment’s God of War and Insomniac Games’ Marvel’s Spider-Man have made use of the company’s technology.

Previous collaboration includes the Fortnite and the Unreal Engine game studio on several projects including ‘Hellblade’.

“We are delighted to be joining Epic Games and look forward with excitement to this next chapter in our story,” said Cubic Motion CEO Dr Gareth Edwards. “Together, we are uniquely positioned to push the boundaries of digital human technology, bringing ever more realism and immersion to all forms of visual entertainment.”

Cubic Motion will work with 3Lateral, which was acquired by Epic Games’ Unreal Engine team in January last year.

“Digital humans are not only the next frontier of content creation, but also the most complex endeavour in computer graphics. With Cubic Motion bringing their computer vision and animation technology and expertise to our digital human efforts, Epic along with our team at 3Lateral are one step closer to democratizing these capabilities for creators everywhere,” said Mr Tim Sweeney, founder and CEO, Epic Games.

Both the companies will work on building advanced technology for facial animations to develop realistic graphics and apply it to the digital universe, especially to gaming.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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