IBEF: August 13, 2019
Betting big on grocery segment, Flipkart is planning to scale its service across India, including tier-II and-III cities, in the next five years.
Currently, the Walmart-owned firm delivers groceries in five cities, including Mumbai, Bengaluru, Chennai, Hyderabad and Delhi NCR, through Flipkart Supermart, its online grocery store initiative. Grocery is presently a US$ 400 billion market, being the biggest part of the overall retail segment in India, though the penetration of online grocery is just 1 per cent. It expects grocery to be one of our top categories in the next 3-5 years.
The firm is collaborating with farmers, sellers, producer organisations and local micro, small and medium enterprises to create a sustainable ecosystem.
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