Indian Economy News

Ikea India opens online store in Mumbai

  • IBEF
  • August 20, 2019

Ikea which is a major Swedish home furnishing brand has launched its online store in the Mumbai city offering more than 7,500 products. 

According to the source, the online store is a part of its new multichannel line to reach 100 million customers in the next three years. 

The multichannel store will offer smaller format stores, and a big format store in Navi Mumbai. 

According to Ikea India CEO Peter Betzel, India's retail landscape is transforming at a scale and pace not seen before that is mostly driven by growing urbanisation and changing customer behaviours. So, Ikea is also changing its approach to be a key partner of India’s journey. This mark as first digital approach with Mumbai being amongst the first few markets worldwide, where it is bringing alive this transformation.

The online store will extend 1,000 products priced below Rs 200, it said adding that all the prices are the same across India, both in offline store and online.

In India, Ikea presently has more than 55 suppliers with 45,000 direct employees and 400,000 people in the extended supply chain.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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