IBEF: August 14, 2019
India's smartphone market saw the highest-ever second-quarter shipment of 36.9 million in the second quarter of 2019, with a 9.9 percent year-on-year and 14.8 per cent quarter-on-quarter (QoQ) growth.
A sum of 69.3 million smartphones phones were dispatched to India in Q219, a 7.6 percent rise over the past quarter.
Despite the efforts towards multi-channel retailing by practically all sellers, the online channel proceeded with its development momentum energized by different new launches, appealing offers and affordability schemes like equated monthly payments and cashbacks. This came about in YoY development of 12.4 per cent for the online channel with an overall share of 36.8 per cent in 2Q19.
Offline channel enlisted an 8.5 per cent YoY development driven by the new launches in Samsung Galaxy A series, marketing activities by Vivo during Indian Premier League (cricket league) and Xiaomi's developing multi-channel distribution.
The overall market Average Selling Price (ASP) remained at US$159 in 2Q19 with 78 per cent of the market below US$200 value portion. however, the fastest developing portion was US$200-300 with 105.2 per cent YoY development. This was because of the demand from clients looking to upgrade, additionally fuelled by China-based brands which are bringing innovations and leader like design language at mid-price segment.
The US$ 400-600 was the second-fastest developing segment with 16.3 per cent YoY growth in 2Q19. OnePlus drove this segment with a 63.6 per cent share at the back of newly launched OnePlus 7 series. In the premium (US$ 500 plus) segment, Apple bettered Samsung for the authority position with an overall share of 41.2 per cent in the second quarter of 2019 as the iPhone XR demand saw an uplift after the value drop and supported by heavy promotional activities.
The feature market proceeded its decline with 32.4 million-unit shipments, enrolling a 26.3 per cent drop during the reporting quarter on a YOY basis. This was because of lower shipments of 4G-enabled feature phone with 40.3 per cent YoY decline in 2Q19.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.