Indian Economy News

Infinix to bring smart TVs to India next year

  • IBEF
  • December 16, 2019

Infinix, a smartphone maker plans to launch its smart television (TVs) in Indian market in first half of 2020. This will allow the company to join its peers such as Xiaomi, Motorola and OnePlus.

"We are looking at getting into new segments like smart TVs and expanding smart accessories. While it's still early to talk about product specifications, we expect to bring in smart TVs in the first half of 2020," Infinix India Chief Executive Officer Mr Anish Kapoor said.

He added that India will be among the first markets, where the company will launch its smart TVs.

"It's important to get the hardware as well as the software right. Work is on in that direction," he added.

The company is a part of China's Transsion Group and emphases on the sub Rs 10,000 (US$ 143) smartphone market in India.

Mr Kapoor said that although a number of brands have launched their smart TVs in the Indian market, there is still room for a lot of growth.

The companies such as Xiaomi, Samsung, LG, Micromax and Motorola which are among major smartphone players also have smart TVs in their product portfolio.

The premium smartphone maker OnePlus also joined the market trend with its two premium smart TV models which are presently available in India only. Nokia also launched its smart TV in India on Flipkart recently. 

The Indian television market is estimated to be about 12.5 million units annually, in which Samsung, Sony and LG control an estimated three-fourth market share.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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