IBEF: October 22, 2019
According to Mercedes Benz India, the German luxury car maker, the Indian market sales had crossed 10,000 units annually for the fifth year in a row.
In order to strengthen the its presence in India, the company has recently set up a largest integrated 3S (Sales, Service and Spares) dealership in Tamil Nadu in partnership with Sundaram Motors at Ambattur in the city.
The Sundaram Motors and Mercedes-Benz has been in association across South India through its nine outlets for over 18 years.
"Mercedes-Benz is bullish in India and as a market leader our endeavour continues toward growing the market, create new customer base and keep our customers excited with the brand," company Managing Director (MD) and CEO, Martin Schwenk said.
"Mercedes-Benz has a very strong presence in Chennai and the appointment of Sundaram Motors is further going to strengthen our market presence," he said.
He said that Chennai has been one of the key markets and continues to spearhead the sales contribution.
He added, "We see clear signs of recovery and are the only luxury car brand to have already crossed the 10,000 units sales milestone in the first week of October."
"With a strong product offensive line-up for the next quarter, we are confident of maintaining the growth momentum by leveraging the upbeat customer sentiment," he said.
According to Sundaram Motors Executive Director Sharath Vijayaraghavan, "As long standing partners of Mercedes-Benz, we are delighted with the possibilities of this market and neighbouring towns."
He said, "We are dedicated towards our customers and the inauguration of one of Chennai's largest integrated 3S luxury dealership is a strong reiteration of our commitment to them and to Mercedes-Benz."
The company has seen a fall of 16 per cent to 9,915 units in the January-September period, as against 11,789 units in the first nine months of 2018.
However, the company has already crossed 10,000 units in the first week of October and expects sales to rise slightly in the full year.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.