IBEF: March 24, 2020
Panasonic India launched its new Panasonic ICON AC series with Flipkart. The series will be available on Flipkart and consist of the entire range of fixed speed and inverter 5 star and 3- star split ACs, the company said in a statement. An additional discount is available on Citi Bank Credit Cards during ‘Flipkart Cooling Days’ from 27-29 March 2020 of Rs 1,500 (US$ 21.46), it said.
“Panasonic’s cutting-edge Japanese technology with Flipkart’s remarkable reach across the country, is a great combination to delight consumers with the best in class ACs. Panasonic is happy to launch its ICON AC range with Flipkart to offer best in class air conditioning experience across all weather conditions in India,” said Mr Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India.
The Panasonic ICON AC range has been designed considering the extreme climatic conditions in India and provides cooling at high temperatures even at 52 degrees with the added advantage of offering cleaner air with PM 2.5 filtrations, the company said. It also claimed that there is also ‘Shield blu’ coating available that prevents leakage and increases durability in high humidity coastal areas while delivering power efficiency with an ISEER rating of 4.6 for 5-star models.
The company is also offering connected ACs under the Miraie series on Flipkart. User’s smartphone can be connected with Panasonic’s Connected ACs seamlessly letting the user to operate from anywhere using the Miraie App, Panasonic’s AI and IoT enabled platform. “With this partnership coming right ahead of the summer season, consumers across the country will be able to access and afford smart ACs with our extensive supply chain and affordable payment constructs such as No Cost EMI, Debit Card EMI etc., in a win-win situation for all,” said Mr Hari Kumar, Head, TVs & Appliances at Flipkart.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.