Indian Economy News

PVR launches sub-brand Utsav for tier II, III cities

  • IBEF
  • August 20, 2019

PVR Cinemas, which is India’s leading film exhibition company, has launched a new sub-brand for tier II and III cities in India, named as PVR Utsav.

In Satna, Madhya Pradesh the company has introduced a new 3-screen multiplex under the same brand. PVR Utsav is intended to offer a hygienic, safe and secure cinematic experience to the discerning audience.

This comes as a strong approach for the company to make their stand in small towns of India. This is a first-to-market concept and will increase the experience of entertainment for every pocket size.

PVR Utsav in Satna derives its inspiration from local craft for its design following Gondh art concept. The property spreads across an area of 18,438 sq. ft. with a seating capacity of 584 audiences. It is the biggest multiplex in the town equipped with modern technologies like 2K projection system, Dolby 7.1 sound and UHD 3D technology.

The company had earlier launched first PVR Utsav in Jalgaon as a pilot phase. With Satna introduction, PVR now has 14 screens across 4 properties in Madhya Pradesh and a total screen count of 797 screens at 169 properties in 68 cities.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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