Reliance Digital to add 100 stores over next one year

New Delhi: Reliance digital is planning to expand its consumer durables business as it seeks to reach more households across country. In order to do so, it is planning to add 100 stores in over 40 new cities in India and over the next one year as it expects less competition in smaller cities. The company is also aiming to expand its omni-channel capabilities at its existing stores in other cities. India’s appliances and consumer electronics market was estimated at US$ 31.48 billion in 2017. By 2022, it is expected to hit US$ 48.37 billion, according to a report by PwC. Reliance is competing with Vijay Sales and Tata Group's Croma in this fast growing sector and hopes to take advantage in smaller cities by entering early.

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