TVS Motor ties up with Cadisa to expand in Central America

In order to strengthen business and increase the sale of two-wheeler in Central America, TVS Motor Company has entered into a partnership with Cadisa, a business group operating across Guatemala and El Salvador. 

The 15 flagship outlets for TVS Motors will be opened with the support of Cadisa in a phased manner. The presence of the company will also be in 17 multi-brand outlets and over 150 retail stores across Guatemala and 25 service outlets will also be operated by the company. According to the statement, the company will also provide retail finance schemes to boost the range of two-and three-wheeler sale. 

"Cadisa has rich experience and understanding of the needs of customers in this region. With this partnership, we will be able to offer customised products with complete service and spare parts for our customers throughout Central America and consolidate our presence in the region," said Mr. R Dilip, Executive Vice-President, International Business, TVS Motor.

"All our outlets will be manned by skilled manpower in line with TVS Motor Company's global standards. The technology and quality prowess of TVS Motor Company, combined with our network facility, will definitely create an impact in Guatemala and El Salvador," said Mr. Jorge Siekavizza, Senior Director, Cadisa.

TVS Motor presently retails Apache bikes, Wego scooters and King Deluxe three-wheelers. It will partner with Cadisa to present its three new products at the Expo Moto, which is to be held in Guatemala City, on November 1-3, 2019. Guatemala is the second largest motorcycle market in Central America after Mexico.

All three home-grown players which are TVS Motor, Hero and Bajaj operate in Guatemala.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.