The Wurth Group started its operations in India in 1995-96 focussed mainly on the automobile sector, especially in the direct after-market segment, which includes authorized and private garages.The fast growing automobiles market and the potential for aftermarket and assembly products for the sector were the main reasons for the group to enter India. Recently, there has been a focused approach to key account sales, i.e. OEMs, with the Tata Motors becoming a larger customer.

Today India is a key growth market for the company. With the relaxation of import duties and increased localization, there has been a significant growth in the last three years.Würth group in India has grown to US$ 5.68 million in sales and is expected to be about four times this value in the next three years. Already, the original Indian company has multiplied into 4 different companies through its 'multiplication strategy'.