Media and Entertainment

  • Media and Entertainment

Go Back

September 09, 2011

Introduction

The Indian Media and Entertainment industry continues to grow at a healthy pace. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure to a great extent. Producing more than 1,000 films yearly, India is the largest producer of films in the world and there are over 500 Television (TV) channels in the country.

Digitisation and technological improvements across the value chain have provided the required impetus for improving the quality of content and its ability to reach the masses. Growing broadband penetration is expected to attract more content online. As the second-largest mobile telephony market in the world, India has provided a new platform for content delivery.

The Government, has also taken various positive measures including liberalization of the foreign investment regime and is currently working on other policy initiatives to boost the Media and Entertainment industry.

Television

The television industry is estimated to grow by 12.9 per cent cumulatively over 2009-14, according to PricewaterhouseCoopers (PwC). Growing popularity of the direct-to-home (DTH) services is an interesting concept in the Indian television industry.

By 2012, Indian Railways will redefine the travelling experience of passengers on premium trains by providing live television services on-board.

Discovery has received permission from Government of India to launch four new channels, but their launch in India is expected to take more than a year. Discovery Kids, Military Channel, ID and Discovery Home and Health are the channels that have received the permission.

Music

The music industry is projected to benefit from consumption through mobile value added services (VAS) and phase three of FM radio licensing. It is expected to grow from Rs 950 (US$ 205.38 million) crore in 2010 to CAGR of 17.6 per cent to touch Rs 2,140 crore (US$ 462.69 million) in 2015.

Radio

Many radio stations are encouraging their radio jockeys (RJs) to reach out to listeners using social networking websites like Facebook, Twitter and Orkut in order to build up a fan base for the radio station. This allows the listeners to engage with their favorite RJs even after the airtime. Furthermore, the FM stations have their fan page where the listeners can connect with the station. My FM is one such station which has taken these initiatives and has elicited an extremely favorable response. Radio City’s online venture Planetradiocity.com has launched their internet radio station some time back.

In order to increase the reach of private radio channels, the Union Cabinet has approved e-auction of licences under the third-phase expansion of FM radio.


Digitisation

Reliance MediaWorks (RMW) has partnered with visual effects house Digital Domain to create a digital production pipeline that will make it possible for the company to work on major Hollywood projects. Reliance will have possession of the studios in Mumbai and London, while Digital Domain will manage the facilities.

Airtel digital TV, the DTH service by Bharti Airtel recently announced that it has entered into a partnership with Viacom 18-Colors to launch its first subscription service offering 24|7 movie and video content.

Print and Publishing

The Indian print media industry is expected to grow by 9.6 per cent over the period 2010-15.The newspaper industry is also projected to perform well for the next five years growing at a CAGR of 10.1 per cent according to a report titled “India Entertainment and Media Outlook 2011” by PricewaterhouseCoopers.

Internet

India is one of the fastest growing internet markets around the world. The advent of 3G services, availability of low rental data plans and low cost handsets have enabled a lot of users to access internet through their mobile phones. Mobile internet users are likely to touch the 46 million mark by September 2011, according to Mobile Internet in India report published by the Internet and Mobile Association of India (IAMAI) and market research leader Indian Market Research Bureau (IMRB). The report also shows that Mobile internet usage has been witnessing a 15 per cent growth quarter on quarter.

Internet advertising industry is projected to grow from Rs 6 billion (US$ 129.75 million) in 2009 to Rs 15 billion(US$ 324.33 million) in 2014 showing a Compound Annual Growth Rate (CAGR) of 20 per cent over the next five years. With increasing spread of mobile and broadband services and with the arrival of modern technologies like 3G, the industry might even witness a higher growth rate than what has been projected so far.

Recent Investments

The India Innovation Fund (IIF), an early stage venture capital fund, has invested in SureWaves MediaTech, a Bengaluru-based start-up operating in the digital media-technology space. IIF and Accel Partners have invested Rs 10 crore (US$ 2.16 million) as part of Series A investment.

The Bengaluru-based company InMobi has acquired US-based Sprout, which creates rich media mobile advertising, for an undisclosed amount in cash and stock.

Government initiatives

Government has permitted 100 per cent foreign direct investment (FDI) in the advertising sector through the automatic route and the government has also liberalised the conditions for 100 per cent FDI in the film industry.

India’s largest public sector broadcaster, Prasar Bharati is set to expand All India Radio’s FM operations to 210 new cities and towns. That would make it the largest player in the space.

Road Ahead

Backed by increasing media intake and increased advertising spending, the Media and entertainment industry in India is projected to grow at a compound annual growth rate (CAGR) of 14 per cent to touch Rs 1,27,500 crore (US$ 28 billion) by 2015, according to a report by KPMG and a leading industrial body.

(Exchange rate 1 INR= USD 0.02162 as on September 8, 2011)

References: Media news, IBEF, PwC, IAMAI, Ernst and Young, Airtel, Indian Television